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Moviinn

Relocation Service

TravelTech

Moviinn, a relocation service facilitating moves 

to Portugal, sought to overhaul its website 

to accommodate scalability for adding more countries while enhancing user experience and visual appeal.

The project aimed to make information more discoverable, improve usability, and update the website's aesthetic.

Client:

moviinn.com

Expertise:

UX/UI Design

Research

Design System

Documentation

Timeline

1 month

UX Audit

The UX audit of Moviinn involved analyzing user data, conducting heuristic evaluations, and performing user testing to identify usability issues.

The UX audit of Moviinn involved analyzing user data, conducting heuristic evaluations, and performing user testing to identify usability issues.

We assessed the site's information architecture for intuitive navigation and compiled our findings into a detailed report with actionable recommendations. This report provides a roadmap for enhancing the user experience.

We assessed the site's information architecture for intuitive navigation and compiled our findings into a detailed report with actionable recommendations. This report provides a roadmap for enhancing the user experience.

Usability Tests

For usability tests of the Explore and City pages on moviinn.com website, we recruited target demographic participants to complete specific tasks. Observing their interactions and asking them to think aloud helped us identify points of confusion, frustration, or satisfaction.

Test results

Test results

After the tasks, we conducted interviews to gather users' impressions, likes, dislikes, and difficulties. Analyzing this data revealed patterns that informed our recommendations for improving the Explore and City pages.

After the tasks, we conducted interviews to gather users' impressions, likes, dislikes, and difficulties. Analyzing this data revealed patterns that informed our recommendations for improving the Explore and City pages.

User Persona

We created personas for Moviinn by analyzing data from usability tests and research to identify distinct user groups. Each persona captured demographic information, goals, pain points, and motivations, aiding in better understanding and designing for our users.

We created personas for Moviinn by analyzing data from usability tests and research to identify distinct user groups. Each persona captured demographic information, goals, pain points, and motivations, aiding in better understanding and designing for our users.

Customer Journey Map

To create Customer Journey Maps (CJMs) for Moviinn, we used findings from usability tests and personas. We visualized each persona's journey, from awareness to final interaction, identifying pain points and opportunities for improvement. This comprehensive overview guided us in enhancing the site's usability.

To create Customer Journey Maps (CJMs) for Moviinn, we used findings from usability tests and personas. We visualized each persona's journey, from awareness to final interaction, identifying pain points and opportunities for improvement. This comprehensive overview guided us in enhancing the site's usability.

Information Architecture

We crafted Moviinn’s Information Architecture using insights from Customer Journey Maps, user pain points, and usability tests. We identified key interaction points, addressed pain points, and categorized information through card sorting. After validating with usability tests, the final structure improved navigation and accessibility, resolving UX issues with locating inner pages.

Wireframes

We began wireframing by outlining the structure and layout of Explore and City pages with low-fidelity sketches, prioritizing functionality over aesthetics. Digital wireframes were then refined based on user testing and feedback, ensuring a user-friendly structure. Iterative adjustments resulted in clear layouts ready for high-fidelity designs.

We began wireframing by outlining the structure and layout of Explore and City pages with low-fidelity sketches, prioritizing functionality over aesthetics. Digital wireframes were then refined based on user testing and feedback, ensuring a user-friendly structure. Iterative adjustments resulted in clear layouts ready for high-fidelity designs.

Design

Design

We developed a new navigation for the entire site and redesigned the hero section based on usability tests.

We developed a new navigation for the entire site and redesigned the hero section based on usability tests.

Now the user can go to the page of any country using the main navigation

Now the user can go to the page of any country using the main navigation

In the main section we have collected the necessary information that users need first and foremost.

In the main section we have collected the necessary information that users need first and foremost.

Country statistics

Country statistics

Enhanced User
Engagement

Now the user can go to the page of any country using the main navigation

Now the user can go to the page of any country using the main navigation

In the main section we have collected the necessary information that users need first and foremost.

In the main section we have collected the necessary information that users need first and foremost.

Most popular cities

Most popular cities

We redesigned each card to reduce cognitive overload.

We redesigned each card to reduce cognitive overload.

Now the user sees only the necessary information about cities.

Now the user sees only the necessary information about cities.

Quiz section

Quiz section

We removed excess visual noise for this block to make it stand out.

We removed excess visual noise for this block to make it stand out.

We increased the conversion of this block by 40%.

We increased the conversion of this block by 40%.

City breakdown

City breakdown

Now all the main information about the city is displayed on 1 screen.

Now all the main information about the city is displayed on 1 screen.

We used the main patterns of our site for this block.

We used the main patterns of our site for this block.

Final design

Our result was a redesign of several main pages and reuse of the same UI for the remaining internal pages of the site.

Our result was a redesign of several main pages and reuse of the same UI for the remaining internal pages of the site.

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Email

Email

info@lavue.art

info@lavue.art

info@lavue.art

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